The company markets its products under the brands “Carnes Pampeanas” and “IBP” for their chilled and frozen beef cuts and beef by-products. All beef production comes from prime quality steers, which are grass fed in the fertile plains of the region as well as grain fed in the Cactus Argentina Feed Lot.
Within the local market, Carnes Pampeanas works closely with major supermarkets chains. By being located in the center of the country, the plant has a distinctive competitive advantage, which allows it to focus on marketing its products in the southern regions of Argentina through a large network of distributors.
Tyson Foods coordinates the marketing of the production of Carnes Pampeanas in the international markets, meeting the demands of to large importers in The Netherlands, Germany, England, Russia, Chile, Brazil and Hong Kong, among the most relevant markets.
The herds are the main raw material in the production process of Carnes Pampeanas. For this reason all employees at both companies follow strict animal well-being guidelines. |
